My vision is to help brands tell a story so compelling, resounding, and real that it will lodge itself into a nook of your audience's heart.
You know what your story is and why you are worth listening to, but is that message coming across loud and clear to your audience? Do people feel the passion behind your mission - that warm, fuzzy feeling we get when we encounter someone who just gets us? Building a devoted, loyal tribe of consumers always comes down to cultivating one of the most powerful and commanding human emotions: trust.
Remember that, before there were margins to meet and profits to make, your brand was born out of an idea and a desire to solve a problem. I’m here to help you reconnect to that story.
My goal as a strategist is to carve the grooves through which ideas can flow. I work with brands to 1. identify the brand story you want to tell the world, 2. provide structure and guidance on how to best communicate your story to a target audience, and 3. bring that story to life on your digital channels in a creative and compelling way. This includes:
Your brand is the foundation for your business - whether you are revamping your current brand or creating a new one, developing a strong brand identity is essential for communicating with your target audience, positioning you against competitors, and defining the type of content you need to produce. Through creative brainstorming and consulting sessions, we will:
Develop your brand identity and positioning to effectively communicate your story to the world
Create brand story pillars to represent the core values of your brand
Identify and attract your target audience
Develop a core content strategy for your digital channels
Social Media Strategy
Social media is crucial to any business as it influences customers to make purchasing decisions, drives sales, dictates trends, and acts as social proof. Building a faithful community across your brand’s social channels can be achieved with a clear brand message, thoughtfully curated content, and a focused communication plan. We can drive sales and attract clients by:
Presenting your brand story in a way that matches your vision
Understanding when, how, and where to post
Developing a visual layout that matches your brand identity
Creating content and copy that captures your brand’s intentions
Applying social media growth tactics
Strategy sessions and retainer packages are available. For more information, please email: firstname.lastname@example.org.